Based on a reader’s reading habits, the website suggests articles in a unique section on the left column called ‘Recommended for You’. The section employs an assessing algorithm which learns about a reader’s preference in news and information and proposes stories accordingly.
On the right column, Ekantipur provides a list of the most viewed and shared articles under the heading ‘Trending News’. The goal is to tailor the homepage to an individual’s needs and desires and make their reading experience more satisfying.
To make accessing information as free from distraction as possible, ekantipur has incorporated ‘Cost per Click’ system for its advertisers. The sticky banner ads will be removed and replaced with ads tailored to users. Advertisers will select from a range of packages and pay according to their budget and according to the exact number of clicks on their ads.
Daily Page Views: 20,00,000
Web Portal: www.ekantipur.com
Ekantipur is also available to its audience as an app on mobile phones. Viewers can read stories from the KMG’s five publications, watch KTV and Kantipur Gold live, and listen to Radio Kantipur live with just a touch on the screen. The app also features the ‘Trending News’ and ‘Recommended for You’ sections. The app is user friendly and is available on iPhones and Android phones.
Those who do not have access to Internet or a smartphone can read news and stories via the Ekanipur SMS service for a minimal charge. Currently, this service delivers around 10-15 top stories every day and is available only to users with a SIM card from Nepal Telecommunications.