The Kantipur Media Group was the first news publication house to have its homepage with the domain name ‘kantipuronline.com’. In August 2015, the web portal was redesigned as ‘ekantipur’. Ekantipur acts as the aggregator of content generated by the Group’s seven individual products. With traffic from both within Nepal and outside, ekantipur is Nepal’s most visited news portal.The homepage of Ekantipur has three columns, the middle of which provides previews to news and articles from the KMG’s products. Using the ‘settings’ button, viewers can choose which of the seven products they would like to preview the contents from. If they want to read an article later, they can add it to their ‘Reading List’ by first logging on through their Gmail or Facebook accounts and clicking the ‘book’ icon next to the article preview.
Based on a reader’s reading habits, the website suggests articles in a unique section on the left column called ‘Recommended for You’. The section employs an assessing algorithm which learns about a reader’s preference in news and information and proposes stories accordingly.
On the right column, Ekantipur provides a list of the most viewed and shared articles under the heading ‘Trending News’. The goal is to tailor the homepage to an individual’s needs and desires and make their reading experience more satisfying.
To make accessing information as free from distraction as possible, ekantipur has incorporated ‘Cost per Click’ system for its advertisers. The sticky banner ads will be removed and replaced with ads tailored to users. Advertisers will select from a range of packages and pay according to their budget and according to the exact number of clicks on their ads.
Daily Page Views: 20,00,000
Web Portal: www.ekantipur.com
Ekantipur is also available to its audience as an app on mobile phones. Viewers can read stories from the KMG’s five publications, watch KTV and Kantipur Gold live, and listen to Radio Kantipur live with just a touch on the screen. The app also features the ‘Trending News’ and ‘Recommended for You’ sections. The app is user friendly and is available on iPhones and Android phones.
Those who do not have access to Internet or a smartphone can read news and stories via the Ekanipur SMS service for a minimal charge. Currently, this service delivers around 10-15 top stories every day and is available only to users with a SIM card from Nepal Telecommunications.